Effective lead nurturing hinges on your newsletter’s ability to engage – measured by open rates and click-through rates. With increasing competition and email inboxes becoming ever more crowded, standing out and boosting engagement rates is becoming increasingly challenging.

Interested in learning how to enhance your email newsletter’s engagement rates? Here are a few practical tips that can help.

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1. Tailored Product Recommendations

Fiverr.com, the largest marketplace for small services, weekly emails its active users with gig suggestions that might catch their interest, based on their marketplace activities.

This approach of selecting gigs tailored to each user’s on-site behavior delivers a personalized experience to each recipient.

Consider how you can segment your customers and prospects by their behavior and interests to incorporate more personalized elements into your campaigns.

If you’re starting to explore product sales through email marketing, here are a few pointers to guide you.

Selecting the Right E-commerce Platform

The choice of an e-commerce platform is crucial. For help comparing options and selecting the one that best fits your business needs, review various e-commerce app reviews or consult a recommendation service like WebAppMeister.

Segment Your Audience

Using tools like Drip or Adobe Marketo, you can categorize your leads into specific segments based on their interactions with your site, such as website visits, form submissions, past purchases, and email activity, to send highly personalized emails to each segment.

A Marketing Sherpa study found that email personalization based on segmentation can boost email-driven revenue by 50%.

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2. Boosting Customer Retention

Understanding that most online shoppers are looking to satisfy an immediate need without necessarily seeking a long-term relationship with your brand is crucial. Thus, finding ways to re-engage those one-time customers to keep them coming back is essential.

Take Flippa, the leading marketplace for buying and selling websites and domain names, as a prime example of successful customer retention. They re-engage customers by offering a free listing for sites not sold during their initial listing period.

3. Crafting a Sense of Urgency

When selling products online, convincing potential buyers to make a purchase is a significant hurdle. Employing a sense of urgency, or the scarcity principle, can effectively motivate customers.

Litmus leverages this tactic in their email campaigns by informing subscribers of the limited number of tickets available for an event, thus encouraging prompt purchases to avoid missing out.

4. Transforming Negative Experiences into Positive Impressions

Encountering negative customer actions, like cancellation of a premium subscription, unsubscribing from your email list, or requests for refunds, can be disheartening. Yet, these moments present an opportunity to leave a lasting positive impression on your brand through thoughtful email communication.

HubSpot excels in this with their unsubscribe email, crafting a message so memorable that it leaves a positive impression even as subscribers part ways.

Sidekick adopts a similar approach by sending an email to inactive users explaining that they’ve been unsubscribed but in a friendly, “no hard feelings” manner, offering a simple option to stay subscribed if they choose.

5. Boosting Average Order Value

Increasing traffic and conversion rates is a common strategy for enhancing online business revenue. However, for e-commerce stores, an equally effective method lies in boosting the average order value.

A strategic example is Fiverr, which incentivizes customers by offering a $5 discount to those who spend $15 or more. This approach not only rewards higher spending but also increases the overall revenue per transaction.

Conclusion

Personalization is one of the best ways to enhance the engagement rate of your email newsletters. You’ll need to measure the engagement rates for individual email newsletter campaigns and make sure you test and refine the campaigns on a regular basis.

Out of the 5 methods, which one is your favorite email newsletter example? Share your thoughts with us in the comments section.

Further Reading

• How to create & send email newsletter for free
• 9 tricks to design the perfect HTML newsletter
• Beautiful email mewsletter designs for your inspiration
• 9 tools to & and preview your newsletter

The post 5 Tips to Increase Newsletter Engagement Rate appeared first on Hongkiat.

SEO marketers often focus on getting more likes and shares for the links posted on Facebook. However, to utilize the this social website’s full potential, emphasis should be given to the click-through rate, along with other strategies.

Here are few simple tips that can help you get a higher click-through rate on Facebook, that can ultimately result in higher traffic flow to your target website or blog.

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Add OG tags

Open Graph (OG) is for social media what meta tags are for search engines. When a link is posted on Facebook, the website automatically pulls out an image, post title and description of it. This info gives a general preview of the post to users and ultimately influences their decision to click on it or not.

While Facebook is often helpful in pulling the right information from a link, however, without OG tags, you have no control over which thumbnail image will be displayed. On the other hand, OG tags extract a suitable title, image and description from your posts and create an interesting preview on Facebook when they are being shared.

Important OG tags :

• og: image – This tag pulls an image from your post. You can also set a preferred og image for your post, so you can avoid showing unwanted images like ad banner or logo.
• og: title – As the name denotes, it is the title of your post as it should appear within the graph.
• og: description – This tag pulls the first few lines of your blog post and shows it beneath the og:title.

Also, try installing social bookmarking plugins for WordPress on your website that give you preview control without compromising the performance of your website.

Adding OG tags on your website

Most of the current, popular WordPress themes are bundled with OG tags right out-of-the-box. If you’re not sure whether OG tags are properly implemented or not, you can verify the source code of your current WordPress theme for OG tags.

If you can not find OG tags inside the ‘meta property’ within the head section (for example, see the screenshot below), simply install Facebook Open Graph tags to your WordPress website .

Headline length

Do you know shorter headlines tend to attract more clicks and engagement on Facebook? If you don’t believe me, checkout the following facts:

• Headlines with less than 80 characters tend to get 15.4% more clicks.
• Posts with 80 characters or fewer received 66% higher engagement.

Most users scroll through Facebook’s News Feed very briefly until they see a title that intrigues them. By writing short and interesting headlines, you awake users’ cutority that ultimately affects their decision of clicking on your post.

Use optimal images

Keeping your images according to a size optimal for Facebook sharing is yet another tip to gather more click-through rates. Therefore the best solution for sharing images on both Facebook and Twitter is to create an image that is 1024 x 512 for perfect fit.

Similarly, adding a call-to-action sign with your image may give a boost to your traffic. However, keep in mind that Facebook is a social sharing and networking platform in its core and even if you’re using call-to-actions in your images, make sure it doesn’t look too promotional.

Take for instance, Grammarly that, instead of using a direct call-to-action, uses images that explain the content of a blog post in a crisp and concise way.

Personalize your shares

So far we’ve looked at different approaches you can take when sharing a blog post through a specific Facebook page. Facebook pages have their own dynamics and there are a lot of tips and tricks to deal with them. But, what if you’re sharing a link using your personal profile? In such a case the strategy should be completely different.

If you share all your posts on Facebook, chances are that your friends and followers may get annoyed and start neglecting your posts, consequently affecting the click-through rate. So to avoid this, I always share only the best posts with my Facebook friends.

Moreover, try to personalize the shares by using terms like ‘I’ and ‘my’ because I know most of your Facebook friends will be interested in knowing about your personal expriences rather than some monotonous robotic content.

From the above screenshot, you can also find that I’ve removed the automatic preview the posts generate. For some weird reason, removing preview increases engagement and clicks for the posts I share.

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Conclusion

When you’re sharing a blog post on Facebook with an aim of persuading users to click on it, there are so many small steps you can do to make sure they actually do it. It is important that your posts provide value to your audience. Therefore, make sure to personalize the shares and follow what resonates best with your audience.

Which one is your favorite strategy to increase click-through rates on Facebook? Share your Facebook marketing experiences and thoughts with us by dropping a line below.

The post Essential Tips to Get Higher CTR for your Facebook Posts appeared first on Hongkiat.